• Durable and super-soft flexible brim five-panel hats for today's littlest adventurers, from 8 months - 5 years.

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We are obsessed with these hats and so is everyone I buy them for as gifts! The colours and patterns are so fun - my son gets complimented on them every time he wears one (yes, we have multiple). Throwing them in the wash and not having them lose their shape and the fact that they dry super fast after running around the splash pad are the cherry on top!

- Meg B.

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Flexible brim + Adjustable clip + Machine washable = Parent + Kiddo approved. ✔️

Our small business was founded on the idea that even babies could have cool hats, but comfortable and safe enough for their delicate new heads. Our hats feature soft and flexible brims that bend and twist when needed during play, and then flex right back to their original shape.

Welcome to the young, wild, free and kind club.

We make durable, stylish and comfortable five-panel hats in playful prints and solids for young kids ages 0-6 that feature a soft, flexible brim - perfect for those upside down days on the playground or for shoving into a backpack. And the best part? Each hat is totally machine-washable!

All hats are proudly illustrated and designed in Canada.

OUR STORY

We 🧡 midwives

We contribute to Indigenous midwifery in Canada through the National Aboriginal Council of Midwives (NACM). A portion of our proceeds are donated to ensure education and support for midwifery care in Indigenous communities is well-funded and supported both today and into the future.

This is the best hat! We are obsessed. It can get wet, and then dries quickly. Perfect for vacation! We also love that it matches her dad's five panel hat style.

Jaclyn Y.