• Premium, super-soft, five-panel hats for today's littlest adventurers.

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Welcome to the young, wild, free and kind club.

We make stylish and comfortable five-panel hats in playful prints for young kids ages 0-6 that feature a soft, flexible brim - perfect for those upside down days on the playground or for shoving into a backpack.

Started by a mom. Designed by a mom. Illustrated by a mom.

It all started with a three month old and a bucket hat. A search for a cool, comfortable hat turned into a DIY sewing project that has blossomed into a collection of quality hats featuring hand-drawn prints. You won't find these fabrics anywhere else.

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"Blessed are the flexible, for they shall never be bent out of shape."

Our small business was founded on the idea that even babies could have cool hats, but comfortable and safe enough for their delicate new heads. Our hats feature soft and flexible brims that bend and twist when needed during play, and then flex right back to their original shape.

And that quote? Pinned to the fridge growing up and we think, a pretty good piece of advice for life. 😀

We 🧡 midwives

We contribute to Indigenous midwifery in Canada through the National Aboriginal Council of Midwives (NACM). A portion of our proceeds are donated to ensure education and support for midwifery care in Indigenous communities is well-funded and supported both today and into the future.

OUR STORY